Navigenics
As I mentioned previously, the hype of personalized medicine is breeding a new industry-direct to consumer (DTC) Genetic Testing. These companies offer to test, analyze and store your genetic information for you. Navigenics entered this arena in April’08, with some stellar credentials in terms of team, funding (KPCB, Sequoia among others) and collaborations (Mayo, Partners, Duke, Scripps,...
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I’m not a fan of direct to consumer genetic testing, but that market is hard to ingore now. deCODEme (excellent name choice, btw) will analyze your genetic information, store it securely and provide you with updates on your genetic profile “as new knowledge becomes available in the field”. There is no doubt that our genes hold valuable information that can help predict and treat...
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