New ideas surface every day in Healthcare IT, but not all have a clear way to generate revenue. Viable business models are not a necessity to launch an idea in the internet age. However, long-term survival depends on having one. Below is a living list of all the different ways companies reviewed are aiming to generate revenue. Note that the categorizations are not absolute, and one company may fit more than one of these. Also, business models are not something that startups publicize clearly, so there may be inherent assumptions made at times.